The power of smell“Nothing is more memorable than the smell. A smell is short-lived and fleeting, but the summer smell of childhood formed by the lake in the mountains is eternal” – Diane Ackerman Smell has direct and eye-catching effects because they are directly related to the limbic system, which
We know that olfactory memory is more reliable than visual memory or hearing. After making a consumer choice, the consumer will make a positive or negative evaluation of the consumption according to the results of their own consumption for a period of time. The memory of the sense of smell can have
75% of the emotions we generate on a daily basis areaffected by smell. Next to sight, it is the most importantsense we have.”-Martin Lindstrom, Brand Sense A scent has the ability to influence behaviour and trigger memories almost instantaneously. When smell is combined with other marketing cues, it
The Chinese fragrant culture originated from the pre-Qin Dynasty and became the Han and Tang Dynasties. It flourished in the Song, Yuan and Ming Dynasties. In the early Western Han Dynasty, incense was already popular among the nobility.
Each generation has the historical characteristics of each generation, and each generation bears an unshirkable historical responsibility under different historical backgrounds. The older generation left us with the spirit of hard work and endurance, and finally exchanged for the beauty of life toda
Fragrance Marketing - Helping to build a brand image