Scent marketing also known as olfactory marketing, is a new marketing method different from traditional visual hearing. Aroma can drain, increase guide time and stay time, deepen the impression, increase the popularity of one pass and ten pass, and thus improve Exposure and conversion rate. In all human senses, the sense of smell is the most sensitive, and the sensory and emotionally connected senses. Scientific research shows that each person's nose can remember tens of thousands of flavors, and the accuracy of olfactory memory is twice as high as visual. Every day, we live in the taste and experience the significant impact of taste on emotions, memories, emotions, and behavior. It can excavate the sense of smell of the human body, make it feel comfortable through the sense of smell, or make people excited and cheerful, forming special attraction, recognition and memory. The sense of smell is then matched with visual hearing to quickly increase the impact or service level. It is both an improvement of hard power and an enhancement of soft power. Women use perfume to highlight the charm, and merchants' fragrances highlight brands and services. This approach is becoming more popular and popularized around the world.
At present, some excellent foreign brand institutions have raised the olfactory marketing to the height of the olfactory brand, thus promoting the construction of the olfactory brand. This kind of consciousness is very popular among large foreign excellent brand enterprises and has achieved very good results. More and more brand companies have begun to focus on olfactory brand building. In China, olfactory brand awareness has also begun to sprout in major industries. In fact, just as your brand needs to be clear and eye-catching in terms of sight and sound, the sense of smell cannot be ignored. It just needs to be a faint scent that blends into a brand you don't notice on some occasions.
Scent (smell) marketing may be as old-fashioned as word-of-mouth marketing, and even more historic. Since ancient times, sellers of open-air markets have used burning incense to attract passing people to their stalls.
In 2002, Coca-Cola launched Lemon Coke in Shanghai. Coca-Cola puts a spice into a machine with automatic sensing function and places it in the bus stop. When the person passes by, the taste sensor will automatically spray the fragrance, which is At breakfast time, as soon as someone approaches the billboard of the bus shelter, the billboard will automatically play the sound advertisement of the McDonald's breakfast and scent.
Japan Telecom Telephone Corporation (NTT) has developed a device that can generate flavors in sync with digital TV program content, which was well received at the "Digital Technology 2005" Expo held in March 2005. In the 3-minute cooking program on-site demonstration, the scent generator adjusts the appearance time of seven kinds of odors such as beef, tomato, oyster, black pepper, garlic, roasted garlic, oyster sauce, etc. according to the image of beef, chives fried oysters, and tomatoes. strength. Initially, the smell of various food ingredients and seasonings is emitted, and a mixed odor is emitted as the dishes are cooked, and the intensity of each odor is divided into 10 levels.
On December 5, 2006, the California Milk Processing Committee issued a “Drinking Milk?” advertisement at a specific bus shelter in San Francisco, which would give the passers-by a scent of freshly baked chocolate biscuits. The special scented grease is applied to the mezzanine of the shelter, and the scent is close to 100% true...