Views: 24 Author: Site Editor Publish Time: 2018-11-20 Origin: Site
75% of the emotions we generate on a daily basis are affected by smell. Next to sight, it is the most important
sense we have.”
-Martin Lindstrom, Brand Sense
A scent has the ability to influence behaviour and trigger memories almost instantaneously. When smell is combined with other marketing cues, it can amplify a brand experience and establish a long lasting connection with consumers.
The results are in, happier customers that remember your brand and linger longer. Academic and industry research reveal that incorporating scent has a profound impact on how consumers regard a brand. The right ambient scenting solution can subtly prompt consumers to spend more time in retail environments and can be an effective means of drawing people into your store.
Diffusing the right scent can reinforce your brand identity, create the perfect ambiance for your clients, employees and guests, and differentiate your business from your competitors.