Views: 6 Author: Jane Lee Publish Time: 2018-11-08 Origin: http://www.scenthope.com/aboutus.html
Why is there a lot of scent marketing?
Ted Baker Fashion Store is a portrayal of Singapore's urban fashion. The store is light and fragrant, and the clerk often sprays perfume into the store. They think this will deepen the customer's feeling of shopping at the store, and another purpose is to promote.
Some yoga centers use lavender, bitter orange leaves, and ylang-ylang oil to prepare incense spray, which means that the smell of mixed essential oils is more intense and soft.
Cinemas have also joined the ranks. The Jiahua Cinema has installed a scented electronic device. The film is filled with a rich chocolate aroma. The marketing staff of the theater said: "In this way, the audience is attracted to the Jiahua Cinema to watch movies.
The audience was very happy after watching the movie. Many people said that they were very hungry after watching the movie and wanted to eat chocolate."
From a biological point of view, it makes sense to use fragrance as a marketing tool.
When people smell the mellowness of the freshly brewed coffee, they will be eager to think about it. On the issue of what to eat, the aroma actually affects people’s decisions.
From this we can appreciate that there are various marketing methods. We can achieve different effects in different places through different marketing methods. For example, the chocolate flavor above is not the best time to sell chocolate? For food promotion, the use of fragrance is the best choice.
In fact, we have already realized this in our life. Many roadside stall owners are good at using fragrance to attract pedestrians to buy their own food. The fragrance produced by instant food is endurable.
Because in the commercial competition, product advertising is carried out in both visual and auditory aspects. But how to use the sense of smell for commercial promotion is the latest popular advertising method.
Scientific Argument: Scent arouses memory Memory affects emotions Emotions shape emotions Emotional dominance
There is no doubt that the fragrant business environment brings a good business atmosphere, attracts more consumers, and makes consumers stay in the business environment for a longer period of time, thus bringing business opportunities. This is an indisputable fact.