Marketing experts recommend tricks - the magic of scent marketing

Marketing experts recommend tricks - the magic of scent marketing 

Studies have shown that a scented store and another store without fragrance have a great ability to attract customers. Scented merchants tend to attract more customers

 

Dr. Maureen Moran of Rutgers University also confirmed this. The subjects were exposed to odorous and odorless products. In the next 24 hours, the memory of scented goods showed an upward trend. That is, the coding becomes clearer; on the contrary, the memory of the odorless goods shows a downward trend. At the same time, this memory is not susceptible to interference and can last a long time.

 

 The olfactory brand also helps the brand image of the merchant. If the consumer often goes to a store that distributes fragrance, then he will get used to the aroma of the store. Therefore, the aroma can not only shape the brand image, but also evoke the consumer's potential consumer desire, giving him a sense of intimacy. Over time, when he went shopping in other stores of the same type, he felt a bit out of place.

 

Aroma Marketing is a new experiential new sales model that has been adopted by many well-known domestic and foreign companies and has achieved good results.

 

 In all human senses, the sense of smell is the most sensitive, and the sensory and emotionally connected senses. Science has proven that everyone's nose can remember 10,000 flavors, and olfactory memory is twice as accurate as vision.

 

 Every day, we live in the taste and experience the significant impact of taste on emotions, memories, emotions, and behavior.

 

Aroma marketing is a new marketing method that is different from traditional visual and auditory. He excavates the sense of smell of the human body, makes people feel comfortable through the sense of smell, or makes people excited and cheerful. Then match with the visual and auditory, and quickly improve the service level. Aroma marketing is both an improvement of hard power and an enhancement of soft power. Women use perfume to highlight the charm, commercial home fragrance highlights the brand, highlights the service, this way is more and more popular and quickly promoted around the world.

 

Aroma marketing is a new marketing method that is different from traditional visual and auditory. He excavates the sense of smell of the human body, makes people feel comfortable through the sense of smell, or makes people excited and cheerful. Then match with the visual and auditory, and quickly improve the service level. Aroma marketing is both an improvement of hard power and an enhancement of soft power. Women use perfume to highlight the charm, commercial home fragrance highlights the brand, highlights the service, this way is more and more popular and quickly promoted around the world.

 

So, what places can you use the marketing of fragrances to make your marketing scent?

1.       Hotel  

Hotel hotel point on the incense lamp

 

Create an elegant and comfortable olfactory environment, show warmth in the honor, use the scent to transform the hotel's careful and considerate business philosophy into a sense of smell, and become one of the hotel logos in the corporate culture.

 

2.       Car showroom

The famous horse car, noble and elegant, gently close your eyes, as if driving a famous car, crossing the mountain, crossing the coast, the pines and waves, the wind and the light

 

3.       High-end shopping mall

Large-scale mall exhibition hall with incense lamp

 

The fresh, comfortable and fragrant taste pervades every corner of the mall, such as being placed in your own back garden, and you can choose whatever you want. The hesitation of the purchase, the uneasiness of waiting is thrown away at this moment. SHOPPING has become a new experience unconsciously.

 

4.       Leisure gym

Women's Beauty Spa Lounge with Aromatherapy Lamp

 

The fresh, natural taste makes people feel fascinated, such as being in a paradise: close your eyes and enjoy the quality service at this moment. Every inch of skin feels relaxed and comfortable.

 

5.       Wedding photo studio

The spread of the fragrance of the wedding photo studio

 

Romantic and sweet atmosphere, full of the entire studio, the taste of love is everywhere. The scented wedding photography not only conforms to its own brand image positioning, but also makes the warm and romantic happiness flow in the hearts of every new couple.

 

6.       Brand store

 The spread of the fragrance of the brand store

 

Fresh, natural taste, elegant grassy atmosphere, and then infused with some fashion elements, the brand charm is evident.

 

7.        Office area

 Working office area incense equipment

 

Happy people are more productive, and implementing a fragrance program in a business office environment can help reduce environmental problems, increase pleasure, increase productivity, and reduce stress.

 

8.       Medical insurance

Health care institution fragrance diffusion system

 

Medical institutions need to ensure that patients feel comfortable and relaxed. To create a more relaxed environment for patients and medical staff, patients will feel more friendly  and  more relaxed.

 

9.       Dining & Entertainment

Aoma marketing for dining and entertainment venues

 

The world's leading entertainment venues, casinos, bars and nightclubs aim to create a pleasing environment and enhance the experience of visitors.

 

Aroma marketing and services infiltrate into consumer places such as hotels, clubs, high-end residential centers, retail stores, etc., and become high-end consumption after the improvement of quality of life. The target of consumption is also the middle and high income class. These people’s requirements for fragrance are still healthy. Premise, some inferior flavors that may cause headaches and the like will not have a market, so when choosing fragrance products, the brand is very important, and the health of customers is very important.

 

In this small series, I have to recommend Guangzhou Scenthope Environmental Technology Co., Ltd.

First,  the company profile

Guangzhou Scenthope Environmental Technology Co., Ltd was established in 2013. It was formally established in 2014 and is rooted in Guangzhou. It is the focus of Hong Kong Shenghe Technology Development Co., Ltd., Shenzhen Miteho Technology Co., Ltd. and internationally renowned flavor and fragrance company. Professional expansion system for the development and design, refined manufacturing and aroma marketing technology company.

 

We always believe that integrity can win customer recognition, and excessive publicity does not make the product quality praised by the world. It is precisely the silent effort of its own advantages over the years, which has been praised by the majority of overseas customers.

 

Over the years, the company has continuously introduced a large number of international fragrance atomization technology, and through a large number of data analysis and R&D tests with Shenzhen Miteho Technology Co., Ltd., it has developed and produced a fragrance mist that combines the special development of imported natural essential oils. The chemical system rapidly atomizes the liquid essential oil into a full natural aroma gas, and is distributed at a very fast speed in a spatial range, enabling people to generate olfactory associations to achieve brand value. At the same time, we have obtained ISO9001 quality system, REACH, CE&ROHS and other authoritative certifications.

 

Second, the brand aroma experience design and implementation

 

No attraction, no entry; no experience, no consumption; no moving, no turning back, this is an important feature of the current new retail, we observe, summarize, study the development of retail brands, attracting learning, tipping points, from the brand Multiple latitudes such as DNA, products, and space create an aromatic aesthetic experience and a five-sensor marketing system that impress customers and employees.

 

Third, rational technology + emotional design team

 

1. Five senses marketing: The theory comes from NLP psychology, which uses the environmental factors of the human body's five senses of vision, hearing, touch, taste and smell to influence people's understanding of products, services, and even the world, thus affecting people's perception experience and consuming behavior.

 

 

 

NLP, "N" stands for Neuro. The interpretation of Chinese is the nervous system, that is, our body and brain. Specific to everyday applications, it refers to the perception of external affairs by five senses (visual, auditory, tactile, taste and smell).

 

"L" stands for Linguistic, and Chinese's interpretation is language, which includes spoken language, inner self-talk, and our silent language. In NLP, language is one of the most important media.

 

"P" stands for Programming, and the Chinese explanation is the meaning of the program. Specific to everyday applications, a program refers to a person's behavioral habits, ways of thinking, and strategy patterns.

 

In short, "N", "L" and "P" are combined into neuro-linguistic programming or physical and mental language programming. Perceive the outside world through five senses, while the body, mind, language, and behavior interact and interact

2. aromatic aesthetics: from the beauty of aromatic plants, the design and application of aromatic plants to the space atmosphere; from the aromatic plant healing power and strong positive life attitude to more customers and employees, helping more people to reach the body, The balance of mind and spirit; through a deep inner interaction, creating a healthy, happy and beautiful experience, to achieve a better cycle of customers, employees, and enterprises.

 

Realization: the unique identification system of the brand + the emotional experience of the customer + the balance of the body, mind and spirit of the customer and the employee!