How To Find A Suitable Fragrance For The Brand?

How to find a suitable fragrance label for the brand?

Mr. Dior once said: “A woman’s perfume is more convincing than her handwriting.” When a fragrance is sprayed on you, it becomes your logo, and the unique fragrance seems to be your signature. Everything about you is beautiful, when you smell a fragrance, it will be concrete, and this is the charm and magic of the aroma.

 

Personal fragrance is so amazing and incredible, not to mention brand fragrance. Scent marketing for hotel, shopping malls, sales department and exhibition hall is not a new term. The high-end industries and retail industries have already designed their own signature fragrances for their brands.

According to the Bloomberg 2018 data report, the global hotel brand of aromatherapy industry spent $600 million. It is estimated that the annual average compound growth rate CAGR will increase by 3.6% from 2018 to 2024. Hotel scent marketing is no longer a new area, but it is a fast-growing marketing investment. From the first day of opening, the hotel owner presents the hotel brand aroma with the signature characteristics to the guests.

 

In the recent decades, the hotel fragrance industry will reach $1 billion. This includes satisfying guests' different perceptions of fragrance by purchasing expensive aroma diffuse equipment and other items. The Quin Hotel in New York has created an elegant fragrance note card designed by Daniel Egneus, which contains invisible capsules, which will release the unique fragrance of the hotel brand when guests write on it.

So, how to find a suitable fragrance label for the brand?

Guangzhou Scenthope Environmental Company specializes in creative fragrance development and a one-stop service that provides you with one-stop service. We have a professional team that loves the aromatherapy industry, offering best services to customers in the hotel, fashion, shopping center, automobile and other industries, integrating the high-quality resources of the aromatherapy industry, developing the brand's unique aroma, and creating brand-specific boutique projects.

Taking the hotel industry and other high-end industries as an example, combined with the market hotspot development trend, we recommend eight most popular fragrances of essential oil for you, hoping to bring you inspiration and help your brand find your signature aroma.

SANDALWOOD 
An evergreen, Sandalwood is easily recognized by its woody fragrance. It is an expensive oil given the length of time it takes for a tree to reach maturity, the best time to extract and distill the essential oil. It has numerous aromatherapy benefits. 
LAVENDER 
Lavender is one of the most popular essential oils on the market – and for good reason. It smells great and is an effective stress-relieving oil. The name stems from the Latin word “lavera”, meaning to wash. In addition to stress-relieving properties, Lavender is a healing aid against colds, flu and migraine. 

Green Bamboo

The fresh sparkling, dewy and clean notes of green bamboo fare well in hotels because clean indicates safety and security. This complex fragrance contains a middle note of wild grasses, jasmine petals and exotic touches of orange blossom and white orchid. The finishing note of white musk and green bamboo appeals to both males and females and would do well in hotel lobbies and restaurants.

BERGAMOT 
Bergamot is a citrus-scented essential oil extracted from the Citrus Beragamia tree, a native of Southeast Asia, but can now be found primarily in Italy and along the Ivory Coast. It is a popular aromatherapy oil and widely used in perfumes and colognes. 

LEMON 
It comes as no surprise that lemon is a favorite essential oil. Lemon is widely appreciated for its clean smell, but has numerous therapeutic qualities as well. It improves concentration, aids in digestion and eases symptoms of acne and arthritis. 

Green Tea and Lemongrass

The faintly sweet, refreshing and herbal qualities of green tea blend with tangy lemongrass to create a sparkling citrus top note of lemon, orange, bergamot and mandarin with middle notes of rose, jasmine and wood. Evoking memories of warm, starry nights, sparkling emerald waters and dazzling sunsets, this scent enhances the environment for hotels situated in warmer climates such as Florida, and other island, tropical locations.

Ocean

The complex and intoxicating scent of ocean is like no other anywhere in the world. It is comprised of seaweed, marine life and natural brine, which sails on the wings of cool breezes on warm summer days and nights. Although the scent may differ somewhat from ocean to ocean depending on minerals and elements, the overall fragrance of the sea is unmistakable and universal. This scent opens with an ozonic sea-spray and citrus followed by middle notes of salty and oceanic green. It completes with a base note of mossy sea musk. This scent is ideal for resorts and hotels situated along beaches and waterfronts.

Fresh Rain 

Hotels love this fragrance because fresh rain is the cleanest and most delicate of aromas. Psychologically, it has the impact of a fresh new start; washing the bad away and making everything clean and new again. The aroma is sweet, fresh, floral and earthy due to the release and mixture of plant oils from the soil, bacterial spores and ozone. Traces of citrus and newly-mown hay; middle notes of lavender, rose, sage and base-notes of musk and cedar finish this fragrance, which has a calming effect and promotes contemplation and relaxation.

 

You can only read the text, but you can't smell the fragrance. Is it making you crazy? The scent is difficult to describe with beautiful words. Every fragrance, when we smell it, feel it, everyone can weave a story for it, gradually become familiar with its changes and subtleties, this process will make your memory more vivid.